The Complete Idiot’s Guide to Guerilla Marketing
Product Description
Target your customer base—and take no prisoners. You’re no idiot, of course. You know that people won’t spend their money on your product or service if they don’t know it exists. But competing against the mega corporations means stretching your budget too thin. You need alternatives to high-priced conventional print and broadcast advertising. The Complete Idiot’s Guide ® to Guerrilla Marketing offers exciting and cost-effective methods of promoting and publicizing your business. In this Complete Idiot’s Guide ® you get:Strategies for creating word-of-mouth buzz—locally and nationally. The low-down on Internet marketing via viral ads, e-mail lists, streaming video, and more. Unique ideas for marketing to your target base through unconventional venues. Tactics for product placement in the media…. More >>
$11.89
5.0
The Complete Idiot’s Guide to Guerilla Marketing
Related posts:
- The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs (Paperback) Affiliate marketing is a highly profitable online advertising method in...
- Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing ISBN13: 9781599181943 Condition: NEW Notes: Brand New from Publisher. No...
- Your Must-know Guide to Affiliate Marketing Solutions After reading our article, you can impress your friends with...
- Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Product DescriptionBuild a Solid Foundation for e-Business Success! Nothing drives...
- Facebook API Developers Guide ISBN13: 9781430209690 Condition: NEW Notes: Brand New from Publisher. No...
- Guerilla Marketing in 30 Days Product Description Bestseller Guerrilla Marketing in 30 Days—now on audio...
- Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback) Never before in the history of advertising has it been...
- Smart Sales People Don’t Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing Product Description Smart Sales People Don’t Advertise forces you to...
Categories: Internet Marketing, Marketing On Internet, Marketing Positioning, New Marketing Media Releases, eBook Internet Marketing Strategy Guide to Guerilla Marketing, Idiot Guide to Guerilla Marketing, newbie, The Complete Idiot's Guide to Guerilla Marketing
One Reader Comment
Susan Drake and Colleen Wells have produced a marvelous resource in The Complete Idiot’s Guide to Guerilla Marketing. The book’s purpose is to teach readers how to creatively market their products and services, particularly when working within a limited budget. It’s a small business’s dream come true.
Since many small business people aren’t already familiar with the process of marketing, the book begins with the basics: what marketing is and isn’t, why it’s necessary, what the traditional techniques involve, and what ‘guerilla marketing’ implies. Today’s consumers are jaded by decades of traditional advertising, and traditional advertising is also very expensive, often out of the reach of those with a limited budget. Guerilla marketing is all about coming up with creative ways to reach and interest your target audience, at a cost you can afford.
‘Guerilla Marketing’ is absolutely invaluable to the kind of entrepreneurs the web environment is creating in all of us: whether you’re an author trying to promote your books, an eBay seller marketing handmade crafts, or a coffee shop owner wanting to attract local foot-traffic, you’ll find plenty of guidance to turn you into a more savvy businessperson and marketer.
Drake and Wells have produced a remarkably detailed and thorough resource that’s adaptable to the needs of almost any business. Whether you’re a traditional businessman looking to delve into the new areas of marketing, or a web entrepreneur suddenly forced to realize you have to do more than create a quick web page if you want steady income, you’ll definitely find what you need in this book.
Rating: 5 / 5