Author:
, April 30th, 2010

Product DescriptionFor businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, [...]
Categories: Marketing Positioning Tags: Brand Integrity, Edition, Functionality, Generation, Generation Internet, Guidance, Interface Design, Internet, Internet Marketing Strategies, Link Strategy, mail, Marketing, Marketing On The Internet, Marketing Success, Marketing Techniques, Metrics, Online, Online Marketing, Product Description, Profits, Quality Content, Seventh, Site Advertising, Strategies, Success, Target Markets, Third, Third Generation, Viral Marketing
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Author:
, October 9th, 2009
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), [...]
Categories: Marketing Positioning Tags: How to Use Social Media, New Rules of Marketing, Online Media, Podcasting, Reach Buyers Directly, The New Rules of Marketing and PR, Viral Marketing
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