Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Hardcover)
From Publishers Weekly Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The [...]
Categories: eBook Internet Marketing Strategy Blue Ocean Strategy, Hardcover, How to Create Uncontested Market Space, Make Competition Irrelevant
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