Internet Marketing Strategies With Synergy

Author: , February 20th, 2010

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When it comes to planning internet marketing strategies, nothing’s easier than just tossing out strategies in the hope that one of them will stick. Unfortunately, this approach is time consuming and less effective than giving your digital marketing plan serious consideration, but that to can lead into a trap. After finding an option you particularly like, it’s tempting to stick to one strategy as your “one true way.” But according to strategic internet marketing firm GILL Media there is no one single “magic bullet.” The best solution is to fit multiple methods into a multifaceted approach, so that each individual internet marketing strategy supports the others. When internet marketing strategies make each other more effective, they act with synergy, meaning that the whole becomes greater than the sum of its parts. GILL Media has identified the following paired strategies as opportunities for synergy.Site Design and BrandingIf it’s time to redesign your site, it’s time to take another look at your branding. If it’s time to change your branding, you have to change your site. Web design and branding are inextricably linked, but what promotes the relationship to true synergy is when you put your web presence at the center of your brand. That means adding its URL to all branded materials, and using new branding initiatives to push the site. When visitors arrive, they should experience a site that delivers on the promise of your brand in both content and user experience. Once your audience identifies you with a look and a web location, you’ll convert them into repeat visitors and loyal customers.SEO and PPC Internet Marketing StrategiesSearch engine optimization and pay per click internet marketing strategies are one of the classic synergies in digital marketing. Effective SEO is a proven, cost effective way to generate increased traffic over the long haul but it takes time to implement. PPC is known for its ability to generate quality traffic quickly, limited only by your prospective advertising budget. One of the most common combined internet marketing strategies is to begin with a strong PPC ad campaign, then gradually scale it back as you develop SEO traction with target keywords. Whenever your traffic objectives jump, restart the PPC campaign to “prime” the target site for follow up traffic from SEO-improved search results.Blogging and Social Media Internet Marketing StrategiesBlogging is a powerful way to keep your website filled with fresh content that reacts to the latest developments in your industry. Search engines prefer frequent site updates, and every blog entry serves as an optimized web page – a potential portal to your site. Blogs predate modern social media, but share many of its characteristics – blogs are sort of “social media 1.0.” It’s no surprise then, that Twitter, Facebook and LinkedIn multiply the reach and power of your blog. Simply remind your network on these social media services about the latest updates and important archives from your blog, and you’ll attract more readers.Furthermore, many social media users use these services as their primary method to discover interesting content. By linking your blog to these services, you’re making your presence in them more interesting.Naturally, synergy doesn’t just come in pairs. They key to making your internet marketing strategies work together is to not only ask how an initiative provides a direct marketing advantage, but hat it does for other areas you’d like to pursue. Build these connections and you’ll develop a strong, tightly integrated total internet marketing solution.

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